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HOMEOWNERS PERSONALIZE THEIR HOME RATHER THAN MOVE
NARI Reveals New Trend During National Home Improvement Month
May 11, 2012

MILWAUKEE, WIS. - In honor of National Home Improvement Month this May, the National Association of the Remodeling Industry (NARI) reveals that homeowners are personalizing their space during a remodel as the tough housing market forces more people to stay, rather than move.

The Milwaukee/NARI Home Improvement Council, Inc., celebrating 50 years as the area's leading home improvement and remodeling industry resource and the largest of the 57 NARI chapters across the country, reports that according to a poll on NARI.org, 26 percent of respondents are planning to stay an additional 16 to 20 years in their homes because their home values have decreased during the recession. Twenty-three percent reported they are going to stay an additional six to 10 years in their homes.

The U.S. Census Bureau reports combined existing and new single-family home sales decreased five percent in 2010. "This is very telling of what homeowners are experiencing as a result of the recession," says NARI National President Dean Herriges, MCR, CKBR, of Urban Herriges & Sons in Mukwonago, Wis., former Milwaukee/NARI president and current association board member. "Because many homes have recently decreased in value, people are deciding to stick it out for much longer than they had originally planned."

This in turn, has sparked a new remodeling trend that centers on making homes better reflect individual lifestyles and tastes as people decide to live in them longer. "Remodeling used to be about increasing resale value—making improvements that are appealing to the majority of buyers in order to boost the value of the home," Herriges said. But that is simply not the case anymore.

"More and more people are throwing out the resale theory and making specialized improvements that suit their needs and their needs only," Herriges said.

And this trend stretches far beyond flashy paint colors and finishes. Homeowners are opting for spas with exercise pools, caterer kitchens, art rooms, yoga studios, motorcycle garages, dog spas, wine cellars and tasting rooms, helicopter pads, 3-D murals, built-in teppanyaki grills, sewing rooms, and meditation rooms.

Herriges cautions homeowners, though, that it's important the customizations make sense to their lifestyle. "Make sure that whatever your adding is going to be something that you really intend to use, otherwise the space will end up being underutilized and make you unhappy," he said.

The entire poll results are as follows: 13 percent responded they had not planned to stay longer in their homes, 28 percent planned to stay one to five years longer, 23 percent planned to stay six to 10 years, 10 percent planned to stay 11 to 15 years longer and 26 percent planned to stay 16 to 20 years longer.

NARI is the source for homeowners seeking to hire a professional remodeling contractor because members are full-time, dedicated remodelers who follow a strict code of ethics that observes high standards of honesty, integrity and responsibility.

The Milwaukee/NARI Home Improvement Council was chartered in July 1961, as a Chapter of the National Home Improvement Council. In May of 1982, the National Home Improvement Council merged with the National Remodelers Association to form NARI - the National Association of the Remodeling Industry. The Council's goals of encouraging ethical conduct, professionalism, and sound business practices in the remodeling industry have led to the remodeling industry's growth and made NARI a recognized authority in that industry. With over 800 members, the Milwaukee Chapter is the nation's largest.

For more information or to receive a free copy of an annual membership roster listing all members alphabetically and by category, and the booklet, “Milwaukee/NARI's Remodeling Guide,” call 414-771-4071 or visit the Council’s website at www.milwaukeenari.org.

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